A BMW X5 is winning the race to win the most coveted car in luxury, becoming the latest brand to claim a new top spot.
In a stunning shift in car pricing, the German carmaker has become the first automaker to win three successive major luxury car titles since the BMW 3 Series was launched in 1991.
The BMW X4, for example, has been selling for a record $739,400 since its April debut.
That’s up about $10,000 per year since the first model launched in 2007.
The X5, meanwhile, has now sold for $2,851,000, up nearly $10 million since its debut.
In the U.S., the top-selling model, the Porsche 911 GT3 RS, is the highest-selling luxury car in history.
That means it will win four consecutive top-three finishes in the top three.
In Britain, Jaguar Land Rover’s JLR XE is the top model, with the car now selling for an astonishing $2.2 million, up $15,000 from last year.
The car also has the highest sales of any luxury car.
The top-of-the-line X5 comes with a $27,500 starting price.
That compares with the $30,800 for the $61,400 X4.
The new model’s $5,500 base price is the biggest premium for any car since the Ford Focus RS hit the U: $55,500.
The luxury cars are getting more expensive than ever before, with sales of luxury cars up more than 50% in the past year.
The X5 has won seven consecutive top prizes since its introduction in 2002, including the 2014 London Motor Show.
BMW is also in a position to claim another five titles in its own right.
It will take home the crown at the Geneva Motor Show on Monday.