On a hot summer day in 2009, a woman walked into the salon of the women-owned beauty products company I’m Your Man, an online service that sells women’s products.
The woman wore a T-shirt with a quote from a popular video game character, who says, “You can be a man, and a woman can be just a man.”
The women’s beauty products and hair care lines are sold in stores and online.
At first, the customer wasn’t very interested.
She walked away.
But when she saw that the company was in a position to make money, she wanted to know more.
The customer came back the next day.
“You guys, this is just awesome,” she said.
“We have some women’s makeup.”
The company was founded by two women: Rachel Hildebrand, a professor of English at the University of North Carolina at Chapel Hill, and her husband, John.
“It’s the idea that women can make their own choices,” Hildebrands told me in a recent interview.
“That they can do it without men being there and being pressured into doing what they want.”
The two were inspired by the “Lean In” movement, which seeks to encourage women to make more of an effort to achieve their goals in life.
“When you start a business and you get a female CEO, the first thing you think is, ‘What do we do about this?'”
Hildebrends told me.
“I wanted to make sure that we could have a company that would make a living from the girls and the women that are buying our products.”
I’m Not Your Mother I’m not your mother?
But the Hildebelders were also inspired by a similar movement in the US called #MeToo, which aims to empower women who say they have been sexually assaulted or harassed by others.
“The problem that I have with #MeThatsMe is that I think there are a lot of people that don’t know about the history of #MeOut,” Hilebrand said.
That’s because, as Hildebyst said, “there’s a lot that goes under the rug.”
But #MeWithMe, an initiative launched by a group of women, has helped launch the careers of women who have spoken out about sexual harassment, domestic violence, domestic abuse, sexual assault, dating violence, stalking, and stalking, among other forms of violence.
“There are a few women that we know that are coming forward with their stories because we were able to help them navigate that,” Hillebrands said.
#MeTogether, the hashtag started by actress Amber Tamblyn and actress Alyssa Milano in 2014, aims to “make it easier for women to come forward and speak up about their experiences,” and has helped to inspire women to speak out about their own experiences.
I asked Hildebunds about the success of #IAmYourMom.
“Women have always had the capacity to change the world,” Hildebest said.
It’s a capacity that’s now being used to change how men are seen.
And HildeBrands told her story.
When she first started working at the salon, she was still in high school.
“And so I was like, ‘This is how I want to look, this kind of haircut, this makeup,’ and I remember I was pretty confident that I was the one who was going to do this, and that’s when I made that decision that I would be a mom.”
That decision came about when the salon manager introduced her to the idea of “her baby” as an idea for a new hairstyle.
It was a way to get girls into the beauty business, which is something Hildebet was not used to doing.
She started to wonder what she could do to change that.
“So when I got pregnant with my second child, I was kind of like, Okay, I have to do a lot more than just make it look cute,” she told me with a laugh.
The next year, Hildebeched out her first hair, and within two years, she and her partner had the salon to themselves.
“She did a lot with her own life, so we could do our own things,” Hileson said.
I’m a good mom.
She was my best friend.
And now she’s my business partner.
“All of a sudden, she became my business,” Hilarbens said.
They started to talk about how they could expand the salon in terms of what she needed.
They talked about opening a salon that was more like a barber shop, and they wanted to build a community around the salon and the products.
And then she decided she would become a mother herself.
I wanted to have a family.
“Once I did that, we were like, We’ve made this happen,” Hildabyst told me over the phone.
I want her to be the best mom I